Search Engine Optimization (SEO) is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site. The higher a website naturally ranks in organic results of a search, the greater the chance that that site will be visited by a user.
SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine. SEO is typically a set of "white hat" best practices that webmasters and Web content producers follow to help them achieve a better ranking in search engine results.
Search Engines Looks for what, in Your Website?
- Excellent Content: Is determined by the theme that is being given, the text on the page, and the titles and descriptions that are given.
- Nice Performance: How fast is your site? Every page the logo the all the button, and all of your site’s options working properly is very much needed to become a high performance site.
- Complete Authority: Does your site have good enough content to link to or do other authoritative sites use your website as a reference or cite the information that’s available? That means if you referred by other sites. Such as social media sites.
- A Friendly User Experience: The beautification of your site and its user friendliness is one of the key point that search engines look for if the site is easy to navigate around then the site is more user friendly. It has to look safe and does not contain bugs and virus or adds that disturb the views make your site more clickable than other .Does it look safe. Always remember the more clickable the more popular.
Our SEO Process :
Research Keywords: The first thing we do is create a robust keyword portfolio of relevant keyword phrases that are searched on by potential customers. We begin with your input on what your most important keywords are, and then expand that list by cross-checking the list against the search engines' databases of actual keyword searches. This helps us target the right words-the ones that will actually deliver customers to your website.
Analyze Competitors: We then determine what your top competitors are doing in regards to search engine optimization. We look at how many links they have, where they are getting those links and the keywords they are optimizing their websites for. This gives us the edge to see what is working to get top results for your keywords so we can improve up on those strategies and move your site above your competitors in the search engines.
Develop Search Strategy: After careful analysis of your competitors, we will formulate a strategy for improving your overall search engine visibility. We will lay out a step-by-step plan for what needs to happen to move your site to achieve optimal results for your keywords.
Optimize Website Content: Based on your chosen keywords, we will make the necessary adjustments to your website to include important keyword phrases in the right places. This will enable your site to show up for your selected keywords. We will also make recommendations for additional content or keyword-related topics to include on your website to attract additional keyword search traffic.
Link Building: Links from other websites are a very important part of getting your site ranked well in the search engines. We recruit links to your website from various sources. We submit your site to the most appropriate categories in all the major web directories. We then identify additional niche directories to submit your site to including local and industry-specific sites. Additional links are obtained from online press releases, articles and other sources. Link building is an ongoing process that must be done continually to stay ahead of the competition.
Monitor and Adjust: Each month we provide ranking reports to track the status of your site in the search engines. We monitor your website traffic, paying close attention to where the traffic is coming from and which keywords people use to find your website. We are able to analyze which keywords are most effective in generating leads or sales and adjust our search engine optimization tactics to focus on the most productive keywords.