Make sure that you respond to every single comment and inbox message immediately in a descriptive way. The more you engage your clients on your social media, the more your brands become visible to the people because social media algorithms work on the user engagement, more engagement means more exposure on the social media.

Social Media Marketing

Social presence is as important as all the above things that we discussed are. The sole purpose of social media marketing is to get the customers who are hanging on social media and convert them into your regular paying clients.

You don’t need to be on all the social media platforms, therefore, identify only those social media platforms where you think your targeted audience hangs out.

Create your brand profiles on them and fill all the information completely in a way that everything is visible to them.



One thing that social media does is get the word out about anyone or any business that uses it. With roughly half the world’s population using social media, you’re almost certain that the greater part of your target audience would be there, so that’s where you should also be.

A potential customer who found you elsewhere will most definitely search you on social media to check on how you deal with your customers. It’s like a window through which they can snoop on you. No business should go on for longer without this social presence. Aside from getting the word out about your brand and business, social media allows customers to communicate with you at a more personal level. You should grab that chance to engage them


Social media works as a PR channel – it’s where you interact with people interested in your brand. Social media marketing (SMM), on the other hand, is the strategic use of this channel to nurture and sustain a relationship with them. Through SMM, you get to enjoy the benefits of social media in many ways, such as:

  1. Introduce your business
  2. Give your main website a human voice
  3. Improve awareness of your brand
  4. Promote new products and services
  5. Carry out surveys and polls with the least cost
  6. Run contests and events
  7. Increase your market volume and expand your reach
  8. Troubleshoot issues and gather feedback
  9. Collect data about your market and get to know your customers better
  10. Make yourself accessible to your present and would-be customers


In short, social media is the easiest way to help guide potential clients down the sales funnel and retain them once they become customers. Need we say more?


The success of digital marketing, which is a multi-pronged approach that includes social media, boils down to ROI and sales conversion. The same goes for a social media marketing campaign, which goes through various metrics and eventually leads to the true north of any business – ROI and conversion.

One important thing to remember, though, is this: For a meaningful outcome, you should measure success against your goalsand objectives. What do we mean? It must be clear to you how to quantify outcomes. For instance, you would:

  • Measure exposure, volume, and reach to gauge awareness of your brand. In FB, for instance, this would be the number of people who have seen or shared your posts.
  • Measure likes, comments, mentions, and retweetsto quantify engagement.
  • Measure how much your social media engagement drives traffic to your website by tracking URL shares.


In other words, you can’t conclude that the campaign directed at increasing traffic to your website is successful based solely on your likes and tweets. Conversely, you shouldn’t be discouraged that your strategy to generate awareness of your brand has only brought hundreds of likes but no conversion yet. It all begins with defining your goals and objectives, designing the campaign, and determining the metrics to measure its success.


Whether it’s $250 or $25,000 per month, we’re sure of one thing: Social media marketing entails spending money. Yes, even when you DIY, there’s cost associated with your precious work hours. But isn’t $250-$25,000 a broad range? Well, it is, and it can go even broader. The remarkable thing about it? Regardless of where you are in the spending spectrum, you get to compete in the same playing field.

The key is to know how to play the game. If you’renot ready for that, then send in your best player. You can outsource the task to specialist freelancers or social media marketing agencies. If you have engaged the services of a full-service marketing agency, you may specify that social media marketingbe included in the package. OnlineMarketing is one of Australia’s most trusted full-service marketing agencies. `


Talk about a two-way street!

How does this work? Your social media is the best place to postlinks to your blogs. It will create a buzz, and what’s more, your social media audience will follow the link to your site. Theymay even start regarding you as an expert in your field if what they find in your website are expertly-written and authoritative content. These links will fuel interaction in your social media, earning you likes, follows, comments, discussions, and shares. The more blog links you post, the more reactions you get.

From the other end of the street is your website. It benefits in this regular flow of traffic coming from your social media fans. As your social media link posts drive traffic to your blogs, the potential for leads and conversions is also increased. 

So, what OnlineMarketing will set in motion for you is a cycle – a regular flow of fresh blog content livens up the interaction in your social media, which in turn feeds traffic towards your website, and vice versa.


Start looking at social media as what it really is: place where you find roughly 4 billion people or almost half the world’s population. And that number is increasing.

What’s more – it’s a FREE marketing tool to use. However, always remember to use it with caution. One of the advantages of using social media is that it gives your business a human voice, far more relaxed than your business tone. As such, you should make your interactions fun and engaging, not sales-pitchy or aggressive. In a word, it’s not to be used for hard-selling your product.