Your brand depends on digital marketing now more than ever. People tend to read online first before they go for any purchase. Therefore, if your brand appears on their smartphones or any other internet devices, then your chance of getting sales is high.
So, if you haven’t acquired digital marketing services yet, then you are missing a considerable amount of customers coming to you, and your brand is missing a lot of credibility and reputation.
Before we dive into the importance of digital marketing in building a brand, let’s see what the difference between a strong brand and a weak brand is.
A strong brand knows its audience and itspsychology. It stands out among its competitors and in the minds of customers. Its customers know its values, mission, and vision, and always choose its products over the others.
A strong brand has a neat and clean logo. Its tagline and icons are not only appealing but also representative of the brand and people call it out without second thoughts.
Now let’s talk about the importance of digital marketing.
Importance of Digital Marketing in Building a Brand
The art of creating a successful brand which keeps on growing is vital to a business. Growing a small business from ground level to a locally or internationally recognised brand is more crucial now than it has ever before. Profits come and go; however, the brand’s image should keep growing because it’sthe factor that scales up businesses.
Digital marketing is THE best way to build your brand in today’s era because people now shop and transact payments with a few clicks.
The following are some of the digital marketing strategies that you can adopt to build your brand to the next level:
- Paid Advertising
- Content Marketing
- Social Media Marketing
- Video Marketing
- Email Marketing
We will discuss them one by one and how each helps your brand grow and why they are important.
SEO is, by far, THE cheapest way to get organic traffic from Google and show them your brand. SEO pays because people will keep visiting your site for a long time. It is a smart move to SEO your content because Google is responsible for 94% of the total organic traffic. Therefore, if you have managed to rank your keywords in Google’s first page, then you are going to get more leads than any other marketing method. First page’s rankings are important because 75% of the people never scroll to the 2nd page of Google.
If you are running a local business or you have your outlets in different cities, then this information is a charm for you. Per the recent stats, nearly 72% of the people who did a local search in the Google, visited a nearby store within 5 miles radius and that is an opportunity for you to be in the search results and bring customers to your doorstep.
Paid advertising and SEO go hand in hand. Whenever people search in Google, they see a bunch of ads at the top in their search results and some organic results. Though only 20% of the people click on those ads whoever clicks on them, they are looking to buy something. Thus, if your brand appears there, you are about to get a sale from every single click.
Therefore, it is always recommended to do SEO and paid advertising side by side to get maximum traffic and maximum visibility of your brand to the people.
Content marketing gets leads 3 times more than paid advertising. All those companies who write blog posts on their websites, they get 97% more links to their website, and more links mean more exposure to your brand online.
Therefore, content marketing is very important because, through content, you can let your audience know about your brand, and you can reinforce your brand’s message.
Plan your content strategy and start producing high-quality content which provides value to your customers and builds your brand’s image. However, keep one thing in your mind that producing high quality and valuable one blog post a week or a month is thousand times better than producing low-quality blogs every day because your content represents you and your authority. Therefore, you should always plan comprehensive content that provides great value.
Social Media Marketing
Social presence is as important as all the above things that we discussed are. The sole purpose of social media marketing is to get the customers who are hanging on social media and convert them into your regular paying clients.
You don’t need to be on all the social media platforms, therefore, identify only those social media platforms where you think your targeted audience hangs out.
Create your brand profiles on them and fill all the information completely in a way that everything is visible to them.
Make sure that you respond to every single comment and inbox message immediately in a descriptive way. The more you engage your clients on your social media, the more your brands become visible to the people because social media algorithms work on the user engagement, more engagement means more exposure on the social media.
Videos are exploding. 45% of the people watch videos on YouTube and Facebook for more than an hour. Almost one-third of internet users watch videos on YouTube. So if you are missing video marketing, then you are missing a huge potential to make your brand visible to a lot of your customers.
Videos are not only helping in marketing, but they are also helping in organic rankings too. The presence of a video thumbnail in the search results can double your traffic.
Videos allow you to showcase your brand, products and your how-to guides with great visuals. Therefore, it is a smart move to come up with a video marketing plan and create such videos that will boost your brand’s identity and builds trust and a great community of your followers.
Email marketing is not outdated. People still send emails and open their inboxes on a daily basis, mostly for professional and business use. Thus, you have a chance to send messages to them and let them know about your brand or an offer that you are giving.
However, you don’t need to send long texts as people don’t like to read long emails. Keep your emails short, convincing and to the point and let them click on the links that you send them in the email.
Sending one email per week is enough otherwise people will unsubscribe your mailing list.
What Should Be Your Next Step?
You have learned how important digital marketing is to build your brand online. We have explained every aspect of the internet’s traffic, whether it is on social media, Google or YouTube. Now you have a perfect idea that presenting your brand to the people inthe internet is more important than it has ever been.
Plan your strategy with a digital marketer or learn it yourself and start doing it because digital marketing will allow you to increase your visibility and reach. More people will be able to know your brand as your brand starts appearing on their phones, laptops, and tabs. People will start recognising your brand as a responsible and reputable entity.
The internet has great power which can make your brand famous within months if you plan the right strategy. People will start trusting you like they trust Apple and Samsung. You will see that you are engaging and building a community of followers who will be visiting your website and social medias every single day to stay updated. People will start telling each other about your business, and eventually, you will get new customers from word of mouth.
If your brand brings something different and unique, and if your brand stands out among your competitors, you are definitely going to win this game forever. You will not only get customers; in fact, people will also be looking to work with you or get a job inside of your company.
A right digital marketing strategy can take the business from the ground to the sky, so do not waste your time – consult your digital marketer right now.